Kobalt Unveils New Brand Identity Representing Commitment To Empowering And Bringing The Most Value To Creators
JUNE 20, 2023 - Kobalt unveiled a new brand identity, reflecting the company's forward-thinking approach to continually bring positive transformation to the music industry. Kobalt’s new look and brand platform represent its commitment to providing creators with best-in-class creative and administrative services, transparency, control, and fairness - all powered by technology and driven by innovation.
"Over the past decade, Kobalt has transformed the music industry, and it was imperative that our brand and values evolved to reflect what we’ve achieved along with our continued commitment to empowering music creators,” said Jeannette Perez, President and Chief Operating Officer. "At its core, the Kobalt brand stands for honesty and fairness, and our refreshed values of being music-first, transformative, inclusive, creative, transparent, and powered by technology will guide us as we work diligently to transform the industry further and bring the most value to creators.”
As a steadfast change agent to ensure creators and rightsholders are paid fairly, Kobalt continues to strengthen and support the independent and only global digital society, AMRA, to remove the frictions and spillage in the last mile of paying songwriters and rights holders. Through AMRA and Kobalt’s award-winning publishing business, the company continues to build as a premier destination for creators and won’t stop until all the friction in the collecting world is removed.
Kobalt is a music company powered by innovative technology created as an alternative to the traditional music business model. The company has become the leading independent music publishing destination for artists, songwriters, and publishers. Across 13 global offices, Kobalt serves over 700,000 songs, representing some of the biggest songwriters in the world, including Roddy Ricch, Max Martin, FINNEAS, Karol G, Andrew Watt, Stevie Nicks, Phoebe Bridgers, The Lumineers, Gunna, Justin Quiles, The Foo Fighters, Paul McCartney, and many more. On average, Kobalt represents over 40% of the top 100 songs and albums in the US and the UK.
Kobalt continues to drive innovation in music through Kobalt’s unique services and technology platform that tracks and collects royalties for the trillions of micro-payments in digital music today. The company continues to transform the industry, most recently via AMRA, its global digital music collection society designed to maximize value for songwriters and publishers in today's digital age, while providing the highest level of transparency and efficiency. For more information about Kobalt, please visit www.kobaltmusic.com