Kobalt Signs Multi-Platinum Singer Songwriter Natti Natasha
Kobalt today announced an exclusive worldwide agreement with multi-platinum Dominican singer-songwriter, Natti Natasha. The deal includes publishing, administration, creative services and synch for all of Natti Natasha’s catalogue and future works.
Nestor Casonu, President, Latin America, commented, “I’m thrilled to welcome Natti Natasha to the Kobalt family. As both a songwriter and performer, she is a huge talent with a great career ahead."
Hailing from Santiago De Los Caballeros in the Dominican Republic, Natti Natasha started her career in 2010 and broke through in 2017 with a Daddy Yankee collaboration and her single release, “Criminal” featuring Ozuna. The song was an instant hit, and earned her the title as the most watched female artist on Youtube in 2017 with over 1 billion views and #1 on Spotify in over 11 markets. Natti has since been nominated for multiple awards including Billboard Latin Music Awards, Latin American Music Awards, and has won three Premios Lo Nuestro awards and a Tu Musica Urban award.
“I look forward to a long and rewarding relationship with the Kobalt Music team," expressed the multi-platinum singer-songwriter, Natti Natasha.
Leslie Ahrens, Vice President, Creative, Latin America, Kobalt added, "Natti Natasha is without a doubt one of the top female Latin artists in the game right now. She is truly a versatile artist that can’t be described in one genre as she is conquering them all. I can’t wait to work with her and support her rising career"
This year, Natasha was recognized as YouTube’s most-watched female artist and continues to gain momentum with standout Latin collaborations with Daddy Yankee, Bad Bunny, Becky G and more. In February 2019, she released her album, “ilumiNATTI” and is currently on tour with Daddy Yankee in Latin America.