Kobalt Promotes Kat Basolo to Senior Vice President of Creative Synch

OCTOBER 4, 2023 –  Kobalt announced it has promoted Kat Basolo to SVP, Creative Synch. In her expanded role, she will oversee the Los Angeles creative synch team. Basolo was previously a Vice President of Creative Synch and prior to joining Kobalt, she worked at Sony Music Entertainment for 10 years. 

Kobalt EVP, Head of Global Synch, Rob Christensen, said, “Kat has a strong history delivering for Kobalt and our clients, procuring thousands of synch opportunities since she joined Kobalt in 2014. But more than any stat, she has excellent relationships with so many of the world's top music supervisors because she works hard to understand their needs and then delivers time and time again.”

Kobalt SVP, Global Creative Synch, Chris Lakey, said, “I am excited to announce the well-deserved promotion of Kat. Throughout her tenure at Kobalt, Kat has consistently demonstrated an unwavering commitment to the success of the Creative Synch team in all its facets. From her outstanding reputation within the music sync community to her exceptional interactions with key clients, customers, and colleagues, Kat has remained an exemplary representative of Kobalt. This promotion not only serves as a testament to Kat's past achievements but also signifies the exciting future she will help shape as she takes the helm of the LA Creative Synch team.”

Said Basolo,“I am excited to be starting this new chapter at Kobalt, a company I am truly passionate about, that has always put creators first and values transparency and innovation. Kobalt is home to many of the most talented writers in the industry. I am excited to continue working with our remarkable roster as our team keeps challenging ourselves to foster unique and exciting opportunities in the synch landscape. A big thank you to Rob, Chris and the whole Kobalt family for this incredible opportunity.”

 In the past year, Basolo has closed significant synch opportunities for the Kobalt roster with brands including Apple, Marriott, Adobe, Ford, Taco Bell, Nissan as well as in various TV shows, films and promo/trailer marketing initiatives.