Kobalt Promotes Jesse Willoughby To SVP of Business Development


JULY 29, 2021 – Kobalt today announced the promotion of Jesse Willoughby as SVP of Business Development. Based in Nashville, Willoughby will be responsible for the strategic growth of Kobalt’s catalog via acquisitions, partnerships and high-value direct signings across all genres and markets.

Most recently, Willoughby was GM of Kobalt Nashville, where he led the development and operation of Kobalt’s Nashville business. Under Willougby's leadership, Kobalt’s Nashville footprint experienced incredible growth, securing such high profile deals and partnerships including Dierks Bentley, SMACK Songs, Little Louder Music founded by Eric Church and Arturo Buenahora, Young Guns, Ben Simonetti, Gordie Sampson and Tommy Lee James, Michael Hardy (HARDY) thru Relative Music, BOOM Music with Keith Urban and Ross Copperman. In addition, Willoughby secured deals with exciting up and coming artists such as Patrick Droney, Petey Martin, Jillian Jacqueline, Devon Gilfillian and Rainbow Kitten Surprise, among others.

Jeannette Perez, Chief Experience Officer of Kobalt said, “Jesse has been instrumental in establishing Kobalt as a top publisher in the Nashville community. We are excited for him to take on this new role where he will undoubtedly use his expertise and relationships to continue to drive Kobalt’s roster on a global level.” 

Willoughy said, “It’s been an honor to head the Nashville office for the last 5 years, I'm incredibly proud of what we were able to achieve during that time. I am looking forward to this new challenge and opportunity to further Kobalt's growth and impact on a global scale.”

Jesse Willoughby joined Kobalt in 2014 as Director of Business Development for KNR out of their LA office, growing the business significantly over the next two years with signings including Calvin Harris, Bruno Mars, Ariana Grande, Shakira, Carly Rae Jepsen, Lukas Graham, A$AP Rocky among many others. After relocating to the Nashville office in 2015, he transitioned into the GM role of Kobalt Nashville in 2016, overseeing the day to day operations and management of Kobalt’s Nashville business.

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