Kobalt Hires Teresa Romo As Senior Creative Director for Latin America
July 13, 2023 – Kobalt today announced it has hired Teresa Romo as Senior Director of Creative, Latin America. In her role, Romo will primarily oversee Kobalt’s creative expansion in Mexico. Teresa will report to Nestor Casonu, President, Latin America, and will be based in Los Angeles.
An accomplished executive in the Latin music industry with over 10 years of experience, Romo has a proven track record of developing and executing effective global media strategies in the entertainment, music, and non-profit sectors across major companies such as Live Nation, ClearChannel Radio, Universal Music Latin Entertainment, Warner Music Group, EMI/Capitol Latin, NBCUniversal/Telemundo and The Latin Recording Academy.
In her most recent role as BMI’s Latin Director of Creative, Romo was responsible for the membership and retention of BMI’s Latin songwriters and fostered relationships with the company’s affiliates. She signed and retained top songwriters, including Edgar Barrera, Ana Barbara, Geovani Cabrera, Kuinvi, Alemán, Carla Morrison, Erika Vidrio, Amanda Coronel, Nathan Galante, Roberto Laija, José Esparza, and Javier Rochin, among others.
Casonu said, “I am overjoyed to welcome Teresa to our team. I have known her for over a decade, having worked with her at EMI/Capitol Latin Records, and I have always recognized her extraordinary abilities to create meaningful connections with others and utilize her creative mindset. The market is in need of someone that not only has a deep understanding of the genre but also the vibrant and fascinating Mexican culture.”
“I am delighted to join Kobalt Music, build on the impressive Latin roster we represent, and expand our footprint in the West Coast and my home country of México,” said Romo. “Música Mexicana has reached unfathomable heights thanks to the rich multicultural creative community. I look forward to ushering in legacy writers and the new generation of creators to the Kobalt family.