AWAL and Kobalt Announce “Artists Without A Label” Stage at BBC Music Introducing Hosts Amplify

LONDON – 26 SEPTEMBER, 2017 – AWAL, Kobalt’s unique alternative to the traditional music label, today announced its “Artists Without A Label” stage at this year’s BBC Music Introducing hosts Amplify from 6th - 8th October 2017, at the London ExCel. The stage will include three days of sessions and networking for developing artists on how to make it in the new music business. Sessions will include speakers from Spotify, YouTube, Berklee College of Music, Kobalt and other music experts.

“To put creators first has been my number-one priority since I founded Kobalt. In today’s exciting - but more complex - world, it's more important than ever for artists to be educated about their business. Not only for their own success, but also as a critical step towards transparency and change," said Willard Ahdritz, Founder & CEO, Kobalt and Executive Chairman, AWAL. “Our ‘Artists Without A Label’ stage is one of many initiatives we are launching to help developing artists learn more from other artists and industry experts about what it takes to make it today.”

Sessions for the “Artists Without A Label” stage will offer developing artists a chance to hear success stories, practical tips, and best practices on how to succeed in today’s music business, while retaining rights and creative control. The sessions will also be followed by a chance to meet and network with the speakers.

Confirmed sessions include topics on:

  • De-mystifying streaming music data to grow your career
  • How to crack streaming playlists
  • How to make it in the new music business
  • Jumpstarting your career as a songwriter
  • Money flows: following the digital dollar
  • Music publishing 101
  • Q&A’s with rising independent artists Jordan Mackampa & Bruno Major
  • YouTube artist masterclasses: audience growth and analytics

Confirmed speakers include:

  • David Mogendorff, EMEA Artist Content & Services at YouTube
  • Davy Denke, Partnerships at YouTube
  • Jules Parker, Director, Publisher Relations and Operations, Europe at Spotify
  • Ari Herstand, Founder of Ari’s Take
  • Paul Hitchman, President at Kobalt Music Recordings/AWAL
  • Alex Perrin, Associate Professor of Music Business at Berklee College of Music
  • Neeltje Mooring, Faculty at Berklee College of Music
  • Annabella Coldrick, Chief Executive of the Music Managers Forum (MMF) 

More info on the full lineup of speakers and session details can be found in the programme section of the BBC Music Introducing hosts Amplify website here


Marking 10 years of BBC Music Introducing, Amplify is the biggest new music business event ever to be held in the UK and a must attend for all musicians and anyone looking for a career in music. With over 100 sessions and 250 speakers, Amplify will feature the biggest names in the business including Chase & Status, Melanie C, Marika Hackman, Nina Nesbit, JP Cooper and Rae Morris joining previously announced The Libertines, Blossoms, The Courteeners, Hurts, Frank Carter, Becky Hill, Annie Mac, Jo Whiley, MistaJam, Jamie Cullum, Bob Harris and many more. 

Tickets are now available costing £26 for the weekend, with group discount tickets available for schools, colleges and universities. Virgin trains are also offering discounts to ticket holders travelling to London. BBC Introducing Presents Amplify takes place 6th - 8th October 2017, tickets and info -


AWAL is Kobalt's unique alternative to the traditional music label, offering artists a range of music services without having to give up flexibility, ownership, or control. With local offices around the world, AWAL's services include digital sales and distribution, streaming playlist promotion, YouTube monetization, member support, and real-time data analytics with the ground-breaking AWAL App. AWAL’s roster ranges from new breaking artists to global successes, including Moby, Passenger, Lauv, Ray BLK, R3HAB, Tom Misch, VERITE, Yung Lean, and more. As a Kobalt company, AWAL is at the forefront of technology, empowering artists, and driving transparency across the industry. 

To hear music from some of the exciting artists represented by AWAL, visit the AWAL First playlist on Apple Music and Spotify.

For more information on AWAL, please visit or connect on Facebook, Instagram, Twitter, or YouTube.

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