Kobalt today announced an exclusive worldwide deal with international media collective and record label focusing on Asian talents, 88Rising. The partnership includes creative, sync and world rights excluding China as well as catalog and futures for their roster, including Joji, Rich Brian, NIKI, and Higher Brothers.
“To see how much of an impact they’ve had — in terms of diversity and relatability within the industry — in just 4 years is astounding, said Jamie Kinelski, VP, Creative, Kobalt. Myself and others at Kobalt have been big believers in the quality and expansiveness of their roster from the beginning. I can only imagine what the future holds for them and we’re proud to be apart of it.”
Founded by Sean Miyashiro in 2015 and based in New York City, Los Angeles, and Shanghai, 88rising is at the forefront of catapulting Asian culture into new dimensions. Best known as the team behind Internet-breaking sensations such as Joji, Rich Brian, Higher Brothers NIKI and Keith Ape, 88rising have quickly escalated to selling out world tours, hosting festivals and working with today's biggest stars. With 7 billion streams counting, 88rising's influence around the world is undeniable.
Founder & CEO Sean Miyashiro said of the deal, "We're very excited to continue to grow our partnership with Kobalt. 88rising plans to sign many more Asian writers and composers with Kobalt's support, growing our ecosystem with some of the best creators in the world."To learn more about 88Rising’s artists, visit their website.