APRIL 12, 2022 – Kobalt today announced the promotion of Lisa Bergami to Vice President, Creative Synch. Based in New York, Bergami will manage the New York synch team and continue working closely with the Kobalt roster to facilitate and manage all advertising and brand-related licensing deals for the company’s diverse song catalog. During her tenure at Kobalt, Lisa has secured hundreds of placements for various brands, including Apple, Target, Facebook, Coca-Cola, McDonald's, Google, Royal Caribbean, Uber, Old Navy, Peloton, Starbucks, and many more.
“Simply put, Lisa gets the right music in front of music supervisors and consistently gets our songs placed in high profile advertising opportunities, said Rob Christensen, Head of Global Synch & Brand Partnerships, Kobalt. “Time is precious, and opportunities move quickly. Lisa knows how to anticipate the needs of her clients to find music that fits their project and that transcends a particular era or genre.”
Bergami said, “Kobalt's core values of transparency and putting the creator first align with what I believe in at the heart of what I do. I'm thrilled to continue to support songwriters alongside some of the most innovative, creative, and progressive minds in the music industry."
Lisa began her synch career as an intern at the Chicago-based music house and library, Music Dealers, after graduating from Columbia College Chicago with a degree in Art, Entertainment, and Media Management: Music Business. She quickly worked her way up the ranks and relocated to New York to help launch the start-up's new regional presence as Director of Business Development. She then worked as Sr. Director, Synch & Creative Licensing at The Bicycle Music Company before joining the Kobalt team in 2014.