Cultural Icon and Godfather of New Wave Rap Inks Deal Amid His Third #1 Album “Punk”
Only Artist to Have Two #1 Albums in 2021
NOVEMBER 10, 2021 – Kobalt today announced that it has signed Grammy award-winning singer, songwriter and rapper, Young Thug. The worldwide agreement includes publishing administration, including global synch and creative services for Young Thug’s future songs.
Recognized worldwide as the godfather of new wave rap, Young Thug has broken convention at every single turn and reinvented the sound of popular music; his GRAMMY award-winning, platinum-selling records have paved the way for generations beyond him. Last year, he achieved fourteen Billboard charting hits with no album release and released records by artists including Gunna and Lil Keed through Young Stoner Life Records, of which he is the Founder and CEO. In 2021, he is the only artist to have two #1 albums with “Punk” and “Slime Language 2.”
Said Kobalt Music VP, Creative, Jill Tschogl, of the deal, “Young Thug’s track record for impacting the modern sound of hip-hop, trap and popular music is undeniable. He is not only one of the most Influential songwriters and artists in rap today, but a cultural icon. It’s an honor to work closely with Young Thug and his team. We look forward to supporting his incredible talent and artistry.”
In addition to hitting #1 on the Billboard charts with the album “Slime Language 2” and owning multiple hugely successful businesses, Thug continues to challenge and redefine the boundaries of culture in his vision of the future with his new record, “PUNK.” Signaling a new era for him both sonically and aesthetically, Young Thug refers to “PUNK” as ‘purified’ and presents a vulnerable and emotional body of work that explores themes of love, loss, and honor, with collaborators including Gunna, Doja Cat, Nate Ruess, J. Cole, Travis Scott, Drake, Future, and more.