January 13, 2022 – Kobalt today announced that it has signed Tai Verdes. The worldwide agreement includes publishing administration, including global synch and creative services for all of Verdes’ catalog and future songs.
Three months into the COVID-19 pandemic, Tai Verdes was an essential worker with a 9-to-5 job at a Los Angeles Verizon Wireless store. Now with his debut album TV, he has a #3 Billboard Heatseekers album and #5 Spotify debut album, as well as one of the biggest viral hits in the US, “Stuck In The Middle,” hailed by The New York Times as one of the “Best Songs of 2020.”
After posting a series of TikTok videos, Tai’s breakout single “Stuck In The Middle” took flight, hitting #1 on Spotify’s US viral chart and has since amassed more than 120 million streams, over 3.5 million TikTok creations, and over 3 billion views since the song’s release in late May 2020.
Tai’s single “A-O-K” is following a similar path, having amassed more than 200 million streams, 1.3 million TikTok creations, and earning him #1 on Billboard’s Emerging Artist Chart. The song continues to climb the charts, currently at #12 at Top 40 Pop Radio, and #34 on the Billboard Hot 100. Tai has performed on Jimmy Kimmel Live! and The TODAY Show, as well as at Lollapalooza 2021 to a crowd of 35,000 people, which was his first-ever live set.
Said Kobalt Senior Director, Creative, Amanda Tufeld, "Tai has a unique ability to marry honest and relatable lyrics with music that is fun to its core. He creates out of pure passion and makes us all feel good in the process. As one of the most refreshing and exciting artists of 2021, I cannot wait to see where he goes next."
Commenting on the deal, Verdes said, “Kobalt was the most passionate about my project and artist friendly in terms of the deal. I’m huge on ownership of my music. At the end of the day, I wanted people who are ready to jump on the train. Kobalt jumped, did a somersault and stuck the landing.”
Added Verdes’ managers, Brandon Epstein and Ryan Chisholm, “It was honestly just the obvious choice for us. Kobalt provides us with incredible resources while still allowing us to bet on ourselves. We couldn’t be more excited to add Kobalt to Team Tai Verdes.”