OCTOBER 4, 2021 - Kobalt today announced the signing of singer and songwriter, Justin Quiles, to a global publishing deal. The deal includes a full range of creative, synch, and administration services for Quiles’ catalog and future releases.
As one of the most sought-after artists in Latin music, Quiles has also been the go-to songwriter for some of today’s biggest superstars including J Balvin, Maluma, Daddy Yankee, Anitta, Natti Natasha, Wisin & Yandel, and Farruko, amongst others. The three-time Latin GRAMMY® nominee has accumulated over 5 billion combined streams to date.
Commenting on the deal, Kobalt President, Latin America, Nestor Casonu said: "We are pleased to welcome Justin Quiles to the Kobalt family. Justin is an incredibly versatile singer/songwriter with a true gift of expression through lyrics that allows him to connect with his fans. After spending a few minutes with him I could sense his knowledge of the business as well as his positivity and kind heartedness. He is not only a great songwriter but also a successful artist and we cannot wait to support him on what's next for this rising star."
Added Kobalt SVP, Creative, Latin America, Leslie Ahrens: “We are honored that Justin chose Kobalt as his new home. We have followed his career from the beginning. His talent is limitless and we are excited to be part of the next step in his history-making journey.”
As Latin Urban music finds itself at the epicenter of a global stage, Quiles continues to be one of the leading forces behind the genre. The highly anticipated third studio album, “La Última Promesa,” reached #1 on Apple Music's Top Album Charts, #1 BTS video on Apple Music's Top Video Charts, #1 on iTunes, garnered 1 million streams on Apple Music alone, all on the day of release. It reached over 800 million combined streams across all digital platforms and was the #5 Top Album Debut in the US on Spotify.
Said Quiles’ co-managers, Jorge Juarez and Adam Mehl: “We are excited to be working with Kobalt for Justin, who is a powerhouse of talent on all fronts: as a songwriter, artist, and performer. There is so much left to do to continue to elevate Justin’s career, and we could not be happier to do it with great partners, the Kobalt team."
Commenting on the new deal, Justin Quiles said, "I am excited to join the Kobalt family and their incredible team and roster. If there ever were a year for change, this is it! Looking forward to doing great things with them and to starting this new chapter. The best one yet!"
Justin Quiles was represented on the deal by attorneys Pierre Hachar, Jr., Esq. and Cody Pellicer, Esq. of The Hachar Law Group.
Quiles is currently in the midst of promoting "La Ultima Promesa," which comes on the heels of his worldwide smash hit "Loco," featuring Dominican dembow artist Chimbala and reggaeton legends Zion & Lennox. "Loco", which is also part of the album and reached the #1 spot on US radio the week of the album release, is a party track that has already racked up over 200 million streams worldwide and has surpassed over 91 million views on YouTube, was certified 2x Platinum in Spain and is currently at #1 on Billboard's Latin Airplay chart, #1 on Latin Rhythm Airplay, #10 on the Latin Digital Song Sales chart, and #13 on Hot Latin Songs. The single also went viral on TikTok with over 700,000 videos created with the sound, most coming out of Italy.