February 19, 2020 - Kobalt today announced a worldwide publishing deal with Issa Rae’s company, Raedio Publishing, LLC. The global partnership with Raedio includes creative and administration services, which includes providing guidance and funding on new Raedio signings, pitch Raedio’s writers, artists and library for synchronization opportunities and provide admin services.
Kobalt Chief Experience Officer, Jeannette Perez, commented on the partnership, “As a creator herself, Issa Rae epitomizes our creator’s first philosophy. She values all facets of the creative process, including the intersection of music and film. Through her experience as a writer, producer and actress, she has embraced music, and the artists and songwriters behind the music, as part of her medium. Issa is a true visionary and we are thrilled to partner with Raedio to sign and nurture emerging artists and songwriters, maximize their opportunities in film, television, games and advertising, support the growth of the Raedio music library and provide first class administration services.”
Since 2011, Issa Rae has been on the rise to becoming a household name with her Youtube-hit series “The Misadventures of Awkward Black Girl”. In 2016, her popularity continued with her critically-acclaimed Peabody Award-winning HBO series, “Insecure”, now entering its fourth season. The show catapulted Issa Rae into other projects on tv, and film. In October 2019, Issa Rae launched Raedio with Atlantic Records, as a platform to join artists with other music projects, such as television shows, films, and podcasts.
Kobalt SVP, Chris Lakey, added, “Issa Rae is a creator. It is as simple as that. She continues to have success throughout the entertainment industry as her list of credits runs the gamut, be it in writing, acting or producing content. It is only right for Kobalt to partner with someone who values the art of creating and its process as a whole.”
""Kobalt is the perfect partner to work for Raedio's publishing division. Their transparency with songwriters, producers and artists will be helpful as we build out our music library and work with emerging talent across all platforms where music exists,” stated Rae.
Raedio’s library will be hosted on Synchtank. For upcoming news on Raedio’s latest projects, visit their website https://theraedio.com.
Raedio is “an audio everywhere company” co-founded by EMMY® Award-nominated and two-time Golden Globe® Award-nominated actress, writer and producer Issa Rae in 2019. It houses a roster of artists and creatives and is comprised of alliances with Atlantic Records for distribution as well as other forthcoming entities under the umbrella. The platform extends across media to align acts with film and television, projects commercials, podcasts, and beyond. For more information on RAEDIO, please visit their website, Instagram, or Twitter.