What Are The 3 Biggest Challenges For Today's Artists?
In today’s music landscape, artists and songwriters have more options than ever before. More ways to share, track and promote their music. More ways to interact directly with their fans. And fortunately, more ways to make money. For the first time in over a decade, money is beginning to flow again. Not enough, not yet, but as the adoption of streaming grows across the globe, the light at the end of the tunnel is approaching.
With all these options, many artists are searching for answers. It’s complicated. Really complicated. To succeed today, it has become more important than ever for artists to educate themselves and really understand what’s going on in the industry. A new generation of artists are reading the fine print and looking for the facts. But we need to get to the point where ALL artists are reading the fine print and understand the facts.
Our belief at Kobalt is that when artists are better informed they make better decisions. One of the reasons we started this blog in the first place is to dispel the mistruths and noise that surrounds our industry. We want to level the playing field for artists by pulling back the curtain and empowering them with the information and tools they need to fully understand their business.
Over the next few weeks, we will be exploring what we see as the 3 biggest challenges for artists today and what Kobalt is doing to help drive change across the industry:
#1: Restrictive deals and contracts
#2: Inaccurate and untracked data (where’s the money?!)
#3: Lack of real transparency
We believe there is great hope in the music industry’s future and we all have a role to play in making it better. Stay tuned as we tackle each of these issues in depth over the coming weeks.