Welcoming Latin Trap Pioneer Anuel AA to the Kobalt Fam
Excited to welcome Puerto Rican rapper and “the king of Latin trap music,” Anuel AA, to a worldwide publishing administration agreement, including global synch and creative support services, for all of the rapper’s catalog and future songs.
Said Kobalt Music President, Latin America, Nestor Casonu of the deal, “Anuel AA is a truly unique and extraordinarily talented singer/songwriter, with an amazing career ahead of him. I feel very proud having him join the Kobalt family and we look forward to supporting his rising career.”
Added Kobalt Music Vice President, Creative, Latin America, Leslie Ahrens, "I've always loved his music and admired how his incredible talent has pushed Latin culture forward. Anuel AA exemplifies the type of creative artist with whom we strive to partner with.”
Emmanuel Gazmey Santiago, aka Anuel AA, is best known for spearheading the Latin trap movement. Anuel’s first successful mixtape was released in 2016, and contained hit songs “Ayer 2”, “La Ocasion”, “Armao 100Pre Andamos”, “Coronamos”, “Tu Me Enamoraste” and "Nunca Sapo,” garnering millions of streams and YouTube views. According to many, Anuel AA is the true king of Latin trap, since many other genre stars rose to prominence during his time in prison. On July 17, 2018, hours before he was released, he shocked the industry by dropping the full-length album, “Real Hasta La Muerte.” The album debuted at number 51 on the Billboard 200 and reached number one on Top Latin Albums & Latin Rhythm Albums.
Anuel AA's phenomenal comeback story continued with impressive collaborations with Meek Mill, 6ix9ine, Nicki Minaj, Ozuna, and more. He also recently completed his first US tour, “Real Hasta La Muerte” with sold-out shows at Chicago’s Rosemont Theater, New York’s Palace Theater, among other locations.
Commenting on the deal, Anuel AA said, “The first time I met Nestor and Leslie, I knew they were the ones. I’m grateful to have them on my team.”
Anuel AA’s attorney, Simran Singh added, “I am happy that Anuel will be working with Nestor, Leslie and the rest of the Kobalt family to help take his songwriting career global.”