Welcoming Betty Who to the Kobalt Family
We couldn't be more thrilled to welcome Australian pop singer Betty Who to the Kobalt family and get to work on her first release as an independent artist after leaving her major label. Her first single from the album, “Ignore Me,” was released on January 19 with the Kobalt team supporting setup, marketing, and release.
“I'm so excited to be working with Kobalt in this new chapter of my career,” says Betty Who. “It is so clear to me that they share the vision I have had for myself for so long and I believe they are the perfect team to help facilitate this very exciting transition. I can't wait to see all the amazing things we will achieve together.”
Australia-born and Los Angeles-based pop star Betty Who has quietly elevated herself to a worldwide phenomenon on her own terms. Acclaimed by Entertainment Weekly, Vogue, Rolling Stone, Buzzfeed, Elle, and more, Betty’s sophomore album, The Valley, yielded a string of international hits, including “I Love You Always Forever” certified double-platinum in Australia and “Human Touch.” Her total Spotify streams exceed 150 million as she regularly averages over 3.3 million monthly listeners on the platform.
Beyond countless sold-out headline tours, she’s delivered knockout television appearances on The Today Show, Late Night With Seth Meyers, The View, and many more. Betty’s commitment to charity, health, and wellness matches her passion for music. She has given performances to benefit UNICEF, ACLU, Planned Parenthood, The Trevor Project, Human Rights Campaign, and many more.
“Betty and team have built a loyal fanbase and global career from the ground up," says Ron Cerrito, President of Kobalt Music Recordings America. "Now, as an independent artist, she’s redefining her own path and taking the reins in a powerful way. Her vision for conquering the world with her music is contagious. We could not be prouder to partner with Betty as she, herself, writes the next chapter.”
“We are thrilled to be able to work with such an innovative and creative driven company like Kobalt,” said Betty Who’s manager, Ethan Schiff. “Betty is a passionate and incredible artist and person, and from our first meeting with Kobalt we knew that our values and goals would align perfectly and create something special.”
Once again, welcome to the Kobalt family, Betty Who! We can't wait to work together!