The King Comes to Kobalt: Elvis Presley Joins the Family
The King of Rock N' Roll is coming to Kobalt! We've reached an agreement with Authentic Brands Group (ABG) for the privilege of administrating the catalogue of Elvis Presley, the legendary musical pioneer. The agreement is effective January 1st, 2017, and includes such hits as "All Shook Up", "Jailhouse Rock", "A Little Less Conversation", and "Love Me Tender".
Speaking about the deal, Kobalt founder & CEO Willard Ahdritz called it "absolutely momentous," and Nick Woodhouse, president and CMO of ABG, had this to say:
“We are dedicated to preserving Elvis’ tremendous body of work and we are confident that Kobalt is committed to that same goal.”