Introducing AWAL's New App
The emergence of streaming has created a growing opportunity for artists to build a sustainable career without the need of a traditional record label. To put this into perspective, from 2015 to 2016, global streaming subscriptions nearly doubled, from 67.5 million to 100.4 million. Many seemingly “under the radar” artists have tens of millions of streams across Spotify and Apple Music, creating a sustainable income for them without a radio hit or the restrictions of a record deal. And as streaming continues to scale, the opportunity for independent artists to make a living will continue to grow..
Today we’re excited to share that Kobalt’s streaming label, AWAL, has launched its very own app.
The AWAL App is more than just an app. It's a partner, built to help independent artists find the most important things they need to know – from showing them the cities they’re outperforming in, to benchmarking against their peers, and so much more.