Kobalt and David Gray Reimagine the “Best Of” Album With a Dynamic Spotify Playlist

David Gray

Using Kobalt’s technology, we were able to not just identify which songs people want to hear from David Gray, but also how those tastes changed based on a number of external factors. Playlists, placements, any kind of attention on one of David’s classic songs could drive it up the list. The result is a playlist that functions like Spotify’s already-implemented “Popular” section, but tailored to the weekly tastes of David’s fanbase.